Does Global Marketing Exist Essay Example | Topics and Well Written Essays - 2750 words

Does Global Marketing Exist - Essay Example The best thing is that the benefits and disadvantages are determined even before the organization goes the global way and thus it saves itself from embarrassment which it might face without having proper knowledge and adequate research within it. The significant thing here is to get prepared and be ready for what is to come in the future as concerns to the organization that one is talking about here. The ways and means that are usually taken care of whilst managing a business are aplenty and it is only up to the top management within a company that the same can be handled in a several different methods. They are the ones to decide as to what is the real manner in which the firm’s operations would be handled as well as who will head the respective departments, lead the business strategic units and act as legal and media representatives of the said business. The business, as marketers say, exists to satisfy its target audience through fulfilling a need courtesy its products and/or services or a combination of the both, the same being true in case of a retail outlet which sells gasoline to local consumers, thus giving in petrol plus extra services in the form of window cleaning, fuel gauge checks and so on and so forth. A company or an organization needs sound management framework at its top so that the staff and the employees working at different levels feel at ease with th e job as well as the working environment. This indeed is very important as it builds long-term credibility of the organization that it cares about its employees and not just the customers and in cases profits and revenues only. (Knight, 2004) A formal organization takes into account the role of leadership at the top and the manner in which this leadership is basically carried about, both in the interests of the people within the company as well as the company itself so that the end result is one on which everyone solemnly agree,

MARKETING INTELLINGENCE Assignment Example | Topics and Well Written Essays - 1250 words

MARKETING INTELLINGENCE - Assignment Example 50). Example, when an individual feels thirst he or she will have need to buy water or a cold drink. Stage4: The decision of purchasing. After the consumer has gone through the above stages and evaluated the solutions, he will choose the brand that suits him according to his needs. Then the consumer will go ahead with the real purchase of the products. Stage5: Post purchase behavior and evaluation. After the consumer purchased the product, he or she will carry out customer’s analysis. This is to know whether the product is useful to you or not. And also knowing if it had fulfilled the needs or not (GERBER, 2008 p. 50). In conclusion, it’s very important for the consumer to carry out specific research and follows the five stages before and after purchasing a given product that he or she may need. This will enable him or her to have the right product without a regret. There are a number of theories which are in line with the buyer behavior in terms of individuals and market. These theories include environmental theory of buying behavior, generic theory of buying behavior, cultural theory and internal theory of buying behavior. This is explained below. Environmental Theory of buying behavior: Individuals can show different buying behavior basing on the situation and the environment the individual is in. The environment in which the individual is will make very big measure in the market in which the individual is in. Example an individual can be in the supermarket and buy a water bottle at a cheap price, but after a long day of working in a busy place the individual will buy that bottle of water at a higher price than it was in the supermarket (HOWARD, 1969 p. 45). Cultural theory of buying behavior: The individual and market behavior of a buyer can be affected by the culture in which the individual is in. When an individual was being raised and brought up in the family, the person’s behavior can be influenced by the family member. Example the